Generation Z

Younger employees are rebelling against America’s “rise and grind” work culture

Here’s a twist on the post-COVID, work-from-anywhere phenomenon: There’s a rising “get-paid-don’t-work” movement on social media. Why it matters: With employers grappling with people working from home and a tight talent market, they now face what the Wall Street Journal calls “quiet quitting.” What’s happening: This is a rebellion against the “rise and grind” ethos. …

Younger employees are rebelling against America’s “rise and grind” work culture Read More »

Baby Boomers are most likely to boycott over corporate activism

Older consumers are more likely to attack the brands they disagree with, while younger generations are more focused on uplifting brands that align with their values, a new PricewaterhouseCoopers (PwC) customer loyalty survey found. Why it matters: Executives and brands feel mounting pressure to weigh in on geopolitics and societal issues, but many cite consumer …

Baby Boomers are most likely to boycott over corporate activism Read More »